The following steps will help you to attract customers to your site.
Simplicity should be a goal in the design of the site, and it should be taken seriously
Research shows that 76% of consumers say that the most important feature of a website is ease of use.
The goal is to help buyers get what they want faster and avoid unnecessary hassles that could block the way to purchase.
Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.
2. Mobile Friendly Website
Mobile shopping accounts for 50% of online transactions.
In online shopping sites, your site must be responsibly adapted to any device to provide the most appropriate experience for users.
Experiments have shown that many firms have increased mobile sales by 90% after optimizing their mobile websites.
Creating a mobile-friendly experience for your customers will improve your sales and potential rankings.
Ecommerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.
Technical considerations are very important for images.
There is a 40% chance that a consumer who does not load or takes too long to load will not choose a product
4. User-generated Reviews
About 95% of buyers read reviews.
You may think that negative feedback has a negative impact on sales. The opposite is true.
Having negative feedback can often be positive. It is stated that products without negative reviews are censored, and in turn, buyers will accept that positive reviews are fake.
5. Special Offers
Most e-commerce sites are using special offers in their standard marketing practices via email, social, text, etc.
When shoppers realize they’re getting a special deal, it motivates them to buy more and spend more time searching the site.
If e-commerce sites are using ongoing promotions, providing a unique webpage that lists the offers will not only drive more sales but also improve SEO.
6. Security Features
Online transactions are an integral part of our lives.
Thus, e-commerce websites can be a lucrative target for cyber criminals.
It is very important that e-commerce sites take steps to protect customer information and ensure confidentiality.
It all starts with a reliable e-commerce platform.
7. Advanced Payment Options
First of all, consider the ease of use of your customers with one-click shopping.
Buyers with a registered account can literally get the product at the touch of a button.
There are many online payment options. The key is to understand who the buyer is and apply the most effective solutions.
You can offer payment options on your website both with a bank card and with a door-to-door payment system.
8. Detailed Shipping Information
It is also useful to add delivery times and options for faster delivery. Sites must provide a list of addresses outside the normal shipping zones.
Interestingly, buyers spend 30% more per order when they receive free shipping.
if you have a free delivery service, make sure you provide codes for free shipping on all pages of the site via title navigation.
9. Return procedure
Return policies are an important feature of any e-commerce website.
Your return policy should be clear and well written or described.
This is another trust-building feature of online sales.